The two main devices (symbols) in the Rowcliff blazon are the chessrook and lion’s head. The two main tinctures (colors) are gules and argent.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
Although we expect to find fierce creatures and fearsome weapons depicted in a coat of arms this is not always the case – sometimes simple household objects are used 6A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P281. The Chess Rook is a typical example of this and has been used in heraldry almost from the beginning. The word “rook” comes not from the bird but from the Italian word rocca, a “castle” or “tower”. 7A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Chess-rook
There can be no animal more clearly associated with Heraldry than the lion, majestic King of the Beasts.8Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 64 The head of the lion also appears alone on many coats of arms, but its use in this form is largely to enable a clear difference from similar arms that use the complete animal, and its significance should be taken to be the same as the lion entire, being a symbol of “deathless courage”. 9The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P59