The two main devices (symbols) in the Achard blazon are the label and bend. The two main tinctures (colors) are gules and or.
Red in heraldry is given the name Gules, sometimes said to be the “martyr’s colour”1. The colour is also associated with Mars, the red planet, and the zodiacal sign Aries 2. Later heralds of a more poetical nature would sometimes refer to the colour as ruby, after the precious stone.3.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.4. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 5. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.6.
The label holds a special place in heraldry, originlly being a temporary mark, used by the oldest son while his father was still alive. In appearance it is a horizontal bar near the top of the shield from which descend 3 or 5 “points” or small rectangles descending from the bar. 7 In more recent use it has come to used as charge in its own right 8 and may have additional charges on each point, which can create a pleasing visual effect.
The bend is a distinctive part of the shield, frequently occuring and clearly visible from a distance – it is a broad band running from top left to bottom right 9. Indeed, so important is the bend that it was the subject of one of the earliest cases before the English Court of Chivalry; the famous case of 1390, Scrope vs Grosvenor had to decide which family were the rightful owners of Azure, a bend or (A blue shield, with yellow bend). 10. The bend is held in high honour and may signify “defence or protection” and often borne by those of high military rank 11.