The two main devices (symbols) in the Alleine blazon are the chevron and leopard’s face. The two main tinctures (colors) are gules and argent.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4. In a sketch or drawing it is represented by plain, unmarked paper 5.
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 6, or additional cross-pieces used to strengthen the shield and painted a different colour.7. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 8, possibly becuase of its resemblance to the roof truss of a house.
The leopard’s face (sometimes, incorrectly referred to as a leopard’s head occurs very frequently in heraldry 9. Early heraldic artists tended to treat lions and leopards as the same animal, but during the development of British Heraldry the heads of the two creatures have adopted separate, and more realistic forms. Wade would have us associate leopards with warriors, especially those who overcome ”hazardous things by force and courage” 10