The main device (symbol) in the Almard blazon is the per pale indented. The two main tinctures (colors) are azure and gules.
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 1A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Azure. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 2The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36.
Red in heraldry is given the name Gules, sometimes said to be the “martyr’s colour”3The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. The colour is also associated with Mars, the red planet, and the zodiacal sign Aries 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. Later heralds of a more poetical nature would sometimes refer to the colour as ruby, after the precious stone.5A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P77.
The background of the shield can be divided into two potrtions in a variety of ways, and each portion treated differently. In the heraldry of continental Europe there is a tendency to use these areas to combine two different designs, but in British and Scottish heraldry the preference is to treat the divided field as a single decorative element with other features placed as normal. Whatever tradition is followed, one of the most common divisions is per pale, a simple separation along a vertical line. An line drawn indented, i.e. in a saw-tooth pattern might be taken for dancettee, but in this case the individual “teeth” are much smaller. An early author, Guilllim seeks to associate this decoration with fire 6A Display of Heraldry, J. Guillim, Blome, London, 1679, P39, and one can see the resemblance to flames. The visual effect is quite striking, an good example being the arms of DUNHAM (Lincolnshire), which are Azure, a chief indented or.