The main device (symbol) in the Biel blazon is the arrow. The two main tinctures (colors) are gules and argent.
The bold red colour on a heraldic shield is known as gules. It has a long history within heraldry, it is known that one of those who besieged the scottish castle of Carlaverock in 1300 was the French knight Euremions de la Brette who had as his arms a simple red shield.1The Siege of Carlaverock, N. Harris, Nichols & Son, London, 1828, P180. The word gules is thought to come from the Arabic gule, or “red rose” 2Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 313. Later writers associated it with the precious stone ruby and the metal iron 3Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53, perhaps because of the red glow of iron in the heat of the blacksmith’s forge.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
Given the martial nature of the origins of Heraldry, in the identification of knights and men-at-arms it can come as no surprise that mediaeval weaponry of all types are frequently to be found in a coat of arms 6Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 89. The regular prescence of the arrow, both singly and in groups is evidence of this. In British heraldry a lone arrow normally points downward, but in the French tradition it points upwards. 7A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Arrow. The presence of an arrow in a coat of arms is reckoned to indicate “martial readiness” by Wade. 8The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P111