The two main devices (symbols) in the Cullum blazon are the chevron and pelicans. The three main tinctures (colors) are azure, or and ermine .
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 1A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Azure. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 2The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.3Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 27. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 4A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P85. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.5Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53.
Ermine is a very ancient pattern, and distinctive to observe. It was borne alone by John de Monfort, the Earl of Richmond and Duke of Brittany in the late 14th century 6A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P69 It has a long association with royalty and the nobility in general and hence represents “Dignity” wherever it is found 7The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P39. The ermine pattern is white with, typically, a three dots and a dart grouping representing the tail of the furred creature.8Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 28. The ermine spot is sometimes found alone as a special charge on the shield.
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 9A Display of Heraldry, J. Guillim, Blome, London, 1679, (various), or additional cross-pieces used to strengthen the shield and painted a different colour.10The Pursuivant of Arms, J. R. Planche, Hardwicke, London 1859. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 11The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P45, possibly becuase of its resemblance to the roof truss of a house.
The pelican is often associated with parenthood and “devoted and self sacrificing charity”. 12The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P77-78 It is almost always shown with its young in their nest (in its piety) or pricking its breast in readiness to feed its young with its own blood (vulning herself. 13A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Pelican