The three main devices (symbols) in the Fairford blazon are the chevron, lion’s head and bar wavy. The three main tinctures (colors) are or, argent and azure .
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.1Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 27. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 2A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P85. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.3Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 6A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Azure. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 7The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36.
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 8A Display of Heraldry, J. Guillim, Blome, London, 1679, (various), or additional cross-pieces used to strengthen the shield and painted a different colour.9The Pursuivant of Arms, J. R. Planche, Hardwicke, London 1859. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 10The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P45, possibly becuase of its resemblance to the roof truss of a house.
There can be no animal more clearly associated with Heraldry than the lion, majestic King of the Beasts.11Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 64 The head of the lion also appears alone on many coats of arms, but its use in this form is largely to enable a clear difference from similar arms that use the complete animal, and its significance should be taken to be the same as the lion entire, being a symbol of “deathless courage”. 12The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P59
The bar is a thin, horizontal stripe across the centre of the shield, usually in groups of two or three (any more and there would be confusion with barry, a treatment of horizontal lines of alternating colours). It is also possible to place decorative edges along bars, typically these are smaller than those found on the major ordinaries like the fess and pale, but have the same design and share the same meanings. The decorative edge pattern Wavy, is a typical example of this. For obvious reasons it is associated with both water and the sea 13The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P40. Indeed, a roundel with alternating bars of azure and argent (blue and white) is known by the shorthand term fountain, representing water at the bottom of a well 14A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Water. Other colours have also been used and the result can be very pleasing to the eye.