The main device (symbol) in the Hiserle blazon is the fish. The two main tinctures (colors) are gules and argent.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4. In a sketch or drawing it is represented by plain, unmarked paper 5.
Fish in great variety abound in Heraldry, many different species inhabit coats of arms 6, although truth be told many of the actual images are sometimes indistinguishable, being shown as a stylised, and easily recognised “trout” shape 7 that a child might draw. The actual name used in the coat of arms may be some play-on-words or allusion to the family name, as in the famous arms of the de Lucy family, being “Gules, three lucies or”, 8 this being an ancient name for the fish we call today a “pike”.