The two main devices (symbols) in the Holeman blazon are the crescent and fess. The two main tinctures (colors) are ermine and gules.
Ermine is a very ancient pattern, and distinctive to observe. It was borne alone by John de Monfort, the Earl of Richmond and Duke of Brittany in the late 14th century 1A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P69 It has a long association with royalty and the nobility in general and hence represents “Dignity” wherever it is found 2The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P39. The ermine pattern is white with, typically, a three dots and a dart grouping representing the tail of the furred creature.3Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 28. The ermine spot is sometimes found alone as a special charge on the shield.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”4The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 5Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).6A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
For easy recognition of the items on a coat of arms, and hence the quick identification of the owner, bold simple shapes are best. Hence, simple geometric shapes are often used for this purpose 7A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P146xz`, and the crescent Is a typical example of this, and can appear in any of the main heraldic tinctures. Some common is this device that there are special names for its appearance in various orientations – whilst it lies normally with points upward, the decrescent points to the sinister side, and the increscent to the dexter 8A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Moon. The allusion, obviously is to the shape of the moon in the sky (indeed, the French have a version “figuré” which includes a face!) and has been said to signify both “honour by the sovereign” and “hope of greater glory” 9The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P106.
The fesse (also found as fess) is one of the major ordinaries to found in heraldry, being a bold, broad, horizontal band across the centre of the shield. It may originally have arisen from the planks of which a wooden shield can be constructed, the centremost plank being painted a different colour 10A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Fesse. It is instantly recognisable as a symbol, for example the arms of COLEVILLE granted during the reign of Hery III are simply or, a fesse gules. With this clear association with the construction of the shield itself, Wade believes that the fesse can be taken to be associated with the military, as a “girdle of honour”.