The main device (symbol) in the Kierdeja blazon is the fleur-de-lis. The three main tinctures (colors) are gules, azure and argent .
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 4A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Azure. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 5The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 6Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 7A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
The fleur-de-lys (“flower of the lily”) has a long and noble history and was a symbol associated with the royalty of France even before heraldry became widespread. 8Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 3. The Lily flower is said to represent “Purity, or whiteness of soul”9The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P134 and sometimes associated with the Virgin Mary. The fleur-de-lys is also used as a small “badge”, known as a mark of cadency to show that the holder is the sixth son of the present holder of the arms 10A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P489