The main device (symbol) in the Kur blazon is the cock. The two main tinctures (colors) are gules and argent.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4. In a sketch or drawing it is represented by plain, unmarked paper 5.
The cock, and other members of its avian family are often found in coats of arms, although telling them apart simply from their images can sometimes be a challenge! Many times the precise choice of species arises as a play on words on the family name, sometimes now lost in history. 6 The cock itself, Wade points out is a “bird of great courage” and might be used as a symbol of “watchfullness”, being the herald of the dawn. 7