The three main devices (symbols) in the Perchford blazon are the chequy, lion rampant and fesse. The three main tinctures (colors) are azure, or and gules .
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 1A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Azure. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 2The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36.
Or is the heraldic metal Gold, often shown as a bold, bright yellow colour. It is said to show “Generosity and elevation of the mind” 3The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P35. Later heralds, of a more poetic nature liked to refer to it as Topaz, after the gemstone, and, for obvious reasons associated it with the Sun 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In drawings without colour it is usually represented by many small dots, or by the letter ‘O’ 5A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P76-77.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”6The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 7Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).8A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
Chequy (a word with a surprising number of different spellings!) is what is known as a treatment, a repeating pattern usually used to fill the whole background of the shield with a series of alternately coloured squares 9A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Chequy. These squares are usually quite small (there should be at least 20 in total), giving the appearance of a chess board, but any combination of colours may be used. It can also be used as a patterning on some of the larger ordinaries, such as the pale and fess, in which case there are three rows of squares. Wade, an authority on heraldic meaning groups chequy with all those heraldic features that are composed of squares and believes that they represent “Constancy”, but also quotes another author Morgan, who says that they can also be associated with “wisdom…verity, probity…and equity”, and offers in evidence the existence of the common English saying that an honest man is a ”Square Dealer” 10The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P100.
There can be no animal more clearly associated with Heraldry than the lion, majestic King of the Beasts. Originally it appeared only in one pose, erect, on one paw, with the others raised 11Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 64 but such was the popularity of this figure, and the need to distinguish arms from each other, that it soon came to be shown in an enormous range of forms 12Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P136-141. The lion rampant is an example of these modified form, and any family would be proud to have such a noble creature displayed on their arms. Rampant is the default attitude of the lion, raised on its hind legs, facing to the dexter and with front paws extended in a fearsome and powerful pose.
The fesse (also found as fess) is one of the major ordinaries to found in heraldry, being a bold, broad, horizontal band across the centre of the shield. It may originally have arisen from the planks of which a wooden shield can be constructed, the centremost plank being painted a different colour 13A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Fesse. It is instantly recognisable as a symbol, for example the arms of COLEVILLE granted during the reign of Hery III are simply or, a fesse gules. With this clear association with the construction of the shield itself, Wade believes that the fesse can be taken to be associated with the military, as a “girdle of honour”.