The three main devices (symbols) in the Allard blazon are the bar, canton and leopard’s face. The two main tinctures (colors) are gules and azure.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 4A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Azure. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 5The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36.
The bar is a thin, horizontal stripe across the centre of the shield 6A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Bar, usually in groups of two or three (any more and there would be confusion with barry, a treatment of horizontal lines of alternating colours). Bars can be a distinctive and easily recognised device, early examples include those awarded by Henry III of England to the family MAUDYT Argent, two bars gules.
“The canton stands very high among honourable bearings”, according to Wade, a noted symbologist 7The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P48. The canton is a square shape, normally occupying the dexter chief of the shield. An early example is SUTTON, Bishop of Lincoln in the 13th century, who bore “argent a canton sable”. It occupies less space than a quarter and hence is sometimes added to an existing shield to difference branches of the same family, or, when a charge is added to it, to indicate some honour has been recieved 8A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Canton. Wade remarks, that, in common with all square features can be associated with the virtue of“constancy”.
The leopard’s face (sometimes, incorrectly referred to as a leopard’s head occurs very frequently in heraldry 9A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Lion. Early heraldic artists tended to treat lions and leopards as the same animal, but during the development of British Heraldry the heads of the two creatures have adopted separate, and more realistic forms. Wade would have us associate leopards with warriors, especially those who overcome ”hazardous things by force and courage” 10The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P65