The two main devices (symbols) in the Altexwange blazon are the letter S and rose. The three main tinctures (colors) are argent, or and gules .
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 1. In a sketch or drawing it is represented by plain, unmarked paper 2.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.3. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 4. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.5.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”6. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 7. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).8
Letters, numbers, initials and whole words are to be found, either as charges in their own right or as badges affixed to beasts and other objects. Usually the style of lettering is given. It can be difficult to determine the original purpose, especially of single letters, although it is often the case that the letter M represents the Virgin Mary. 9
Natural objects abound in heraldry, and one category that gives especial delight are the many flowers and flowering plants that frequently occur 10. The rose is also of this type, being drawn, at least a little, realistically and often to very pleasing effect. It has long been present in English heraldry, and as a badge and symbol played an enormous in English history throughout the conflict between rival dynasties known as the War of the Roses. In addition to these familial uses, Wade suggests that red roses signify “beauty and grace” and the white represents “love and faith”. 11