The two main devices (symbols) in the Amandi blazon are the demi lion and heart. The three main tinctures (colors) are gules, argent and or .
The bold red colour on a heraldic shield is known as gules. It has a long history within heraldry, it is known that one of those who besieged the scottish castle of Carlaverock in 1300 was the French knight Euremions de la Brette who had as his arms a simple red shield.1The Siege of Carlaverock, N. Harris, Nichols & Son, London, 1828, P180. The word gules is thought to come from the Arabic gule, or “red rose” 2Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 313. Later writers associated it with the precious stone ruby and the metal iron 3Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53, perhaps because of the red glow of iron in the heat of the blacksmith’s forge.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
Or is the heraldic metal Gold, often shown as a bold, bright yellow colour. It is said to show “Generosity and elevation of the mind” 6The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P35. Later heralds, of a more poetic nature liked to refer to it as Topaz, after the gemstone, and, for obvious reasons associated it with the Sun 7Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In drawings without colour it is usually represented by many small dots, or by the letter ‘O’ 8A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P76-77.
The demi-lion is a variant of the typical creature shown only from the waist upward. It can take all same poses and attitudes of its fully represented brethren and often appears to be emerging from some other device such as a fess or chief. 9A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Lion No special significance should be given to the demi appearance and it should be taken to have the same meanings and interpretations as the noble king of beasts itself.
The heart is represented by the conventional symbol that we see today on playing cards. In later arms it can also appear emflamed and crowned. 10A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Heart Guillim, the 17th century heraldic author, believes that it shows the holder to be a “man of sincerity…who speaks truth from his heart”. 11A Display of Heraldry, J. Guillim, Blome, London, 1679, P184