The three main devices (symbols) in the Champ blazon are the stag, mascle and fesse. The two main tinctures (colors) are gules and argent.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
We should be surprised to find the stag or buck, noble quarry of many a mediaeval hunt, being illustrated in many a coat of arms. 6Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 69. It shares many of the poses to be found with the lion, but also one almost unique to the deer, grazing, as if the animal is still unaware of the hunter’s approach. 7A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Deer. In common with all symbols related to the hunt we probably need look further for their intended meaning than the pleasure taken by the holder in such pursuits! 8The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P30
The mascle is a close relative of the lozenge or diamond shape, but with the centre cut away revealing the background underneath. 9A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Mascle. Guillim, writing in the 17th century reckoned the mascle to represent the mesh of a net, being the biblical symbol for “persuasion, whereby men are induced to virtue and verity”. 10A Display of Heraldry, J. Guillim, Blome, London, 1679, P234
The fesse (also found as fess) is one of the major ordinaries to found in heraldry, being a bold, broad, horizontal band across the centre of the shield. It may originally have arisen from the planks of which a wooden shield can be constructed, the centremost plank being painted a different colour 11A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Fesse. It is instantly recognisable as a symbol, for example the arms of COLEVILLE granted during the reign of Hery III are simply or, a fesse gules. With this clear association with the construction of the shield itself, Wade believes that the fesse can be taken to be associated with the military, as a “girdle of honour”.