The four main devices (symbols) in the Goff blazon are the annulet, fleur-de-lis, lion and squirrel. The two main tinctures (colors) are azure and or.
The bright, strong blue color in Heraldry is known in English as azure, and similarly in other European languages – azul in Spanish, azurro in Italian and azur in French. The word has its roots in the Arabic word lazura, also the source of the name of the precious stone lapis lazuli 1. Despite this, those heralds who liked to associate colours with jewels chose instead to describe blue as Sapphire. According to Wade, the use of this colour symbolises “Loyalty and Truth” 2.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.3. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 4. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.5.
For easy recognition of the items on a coat of arms, and hence the quick identification of the owner, bold simple shapes are best. Hence, simple geometric shapes are often used for this purpose 6xz`, and the annulet is a good example, being a circular ring of any colour. They also appear interlaced or one within the other, both of which are very pleasing additions. Wade believes that these were one of the symbols of ancient pilgrims. 7
The fleur-de-lys (“flower of the lily”) has a long and noble history and was a symbol associated with the royalty of France even before heraldry became widespread. 8. The Lily flower is said to represent “Purity, or whiteness of soul”9 and sometimes associated with the Virgin Mary. The fleur-de-lys is also used as a small “badge”, known as a mark of cadency to show that the holder is the sixth son of the present holder of the arms 10
The art of heraldry would be significantly poorer if we were without the lion in all its forms. Most general works on Heraldry devote at least one chapter solely to this magnificent creature and its multifarious depictions 11 12 13. Some of the earliest known examples of heraldry, dating right back to the knighting of Geoffrey of Anjou in 1127, where he is shown with six such beasts upon his shield 14 .The great authority on heraldic symbology, Wade, points out the high place that the lion holds in heraldry, “as the emblem of deathless courage” 15, a sentiment echoed equally today.