The main device (symbol) in the Gomm blazon is the lion rampant. The two main tinctures (colors) are gules and sable.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
Sable, the deep black so often found in Heraldry is believed to named from an animal of the marten family know in the middle ages as a Sabellinœ and noted for its very black fur 4A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Sable. In engravings, when colors cannot be shown it is represented as closely spaced horizontal and vertical lines, and appropriately is thus the darkest form of hatching, as this method is known 5Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 26. Although it may seem a sombre tone, and does indeed sometimes denote grief, it is more commonly said to represent Constancy 6The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P35.
There can be no animal more clearly associated with Heraldry than the lion, majestic King of the Beasts. Originally it appeared only in one pose, erect, on one paw, with the others raised 7Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 64 but such was the popularity of this figure, and the need to distinguish arms from each other, that it soon came to be shown in an enormous range of forms 8Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P136-141. The lion rampant is an example of these modified form, and any family would be proud to have such a noble creature displayed on their arms. Rampant is the default attitude of the lion, raised on its hind legs, facing to the dexter and with front paws extended in a fearsome and powerful pose.