The two main devices (symbols) in the Goodfellow blazon are the leopard’s face and bars gemelles. The two main tinctures (colors) are or and sable.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.1Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 27. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 2A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P85. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.3Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53.
Sable, the deep black so often found in Heraldry is believed to named from an animal of the marten family know in the middle ages as a Sabellinœ and noted for its very black fur 4A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Sable. In engravings, when colors cannot be shown it is represented as closely spaced horizontal and vertical lines, and appropriately is thus the darkest form of hatching, as this method is known 5Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 26. Although it may seem a sombre tone, and does indeed sometimes denote grief, it is more commonly said to represent Constancy 6The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P35.
The leopard’s face (sometimes, incorrectly referred to as a leopard’s head occurs very frequently in heraldry 7A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Lion. Early heraldic artists tended to treat lions and leopards as the same animal, but during the development of British Heraldry the heads of the two creatures have adopted separate, and more realistic forms. Wade would have us associate leopards with warriors, especially those who overcome ”hazardous things by force and courage” 8The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P65
The bar is a thin, horizontal stripe across the centre of the shield, usually in groups of two or three (any more and there would be confusion with barry, a treatment of horizontal lines of alternating colours). It is also possible to place decorative edges along bars, typically these are smaller than those found on the major ordinaries like the fess and pale, but have the same design and share the same meanings. Gemel simply means “doubled” 9A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Gemel, so whatever it is applied to appears twice, slightly reduced in size to occupy a similar amount of space to the original. This is different from having “two” of something, and indeed it is possible to have, for example two bars gemel, in which there are two, clearly separated pairs of bars.