The main device (symbol) in the Kemys blazon is the bar. The two main tinctures (colors) are vair and gules.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
The bar is a thin, horizontal stripe across the centre of the shield 4A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Bar, usually in groups of two or three (any more and there would be confusion with barry, a treatment of horizontal lines of alternating colours). Bars can be a distinctive and easily recognised device, early examples include those awarded by Henry III of England to the family MAUDYT Argent, two bars gules.