The two main devices (symbols) in the Ludkin blazon are the bird and chevron. The two main tinctures (colors) are gules and argent.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
Birds of great variety occur throughout heraldry, at least in name 6A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P233. In truth, despite the proliferation of species, the actual depictions can sometimes be hard to distinguish! The crane, heron and stork are commonly to be found on a coat of arms but all tend to share the same stylised appearance 7A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P164.
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 8A Display of Heraldry, J. Guillim, Blome, London, 1679, (various), or additional cross-pieces used to strengthen the shield and painted a different colour.9The Pursuivant of Arms, J. R. Planche, Hardwicke, London 1859. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 10The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P45, possibly becuase of its resemblance to the roof truss of a house.