The four main devices (symbols) in the Newland blazon are the cross formee, crescent, escallop and lion rampant. The three main tinctures (colors) are or, gules and argent .
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.1. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 2. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.3.
Red in heraldry is given the name Gules, sometimes said to be the “martyr’s colour”4. The colour is also associated with Mars, the red planet, and the zodiacal sign Aries 5. Later heralds of a more poetical nature would sometimes refer to the colour as ruby, after the precious stone.6.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 7. In a sketch or drawing it is represented by plain, unmarked paper 8.
No other symbol appearing in heraldry is subject to as much variation as the cross 9. Mediaeval Europe was a deeply religious and Christian and many of the nobility wanted to show their devotion by adopting the symbol of the cross as part of the arms. Since no two arms could be identical there arose many variants of the cross, typically involving patterning along the edges 10, or fanciful, decorative endings to the arms of the cross 11. The cross formee is typical of these, (also known as a cross pattee) it has arms which broaden out in smooth curves towards the ends.
For easy recognition of the items on a coat of arms, and hence the quick identification of the owner, bold simple shapes are best. Hence, simple geometric shapes are often used for this purpose 12xz`, and the crescent Is a typical example of this, and can appear in any of the main heraldic tinctures. Some common is this device that there are special names for its appearance in various orientations – whilst it lies normally with points upward, the decrescent points to the sinister side, and the increscent to the dexter 13. The allusion, obviously is to the shape of the moon in the sky (indeed, the French have a version “figuré” which includes a face!) and has been said to signify both “honour by the sovereign” and “hope of greater glory” 14.
The escallopoccurs often in arms, represented as the outside of the shell, sometimes “fluted” of a different colour 15. It has been part of heraldic tradition almost from the beginning of the art, Henry III of England awarded Gules, 3 escallopes argent to Herbert de CHAMBERLEYNE in the 13th century, and it is present in the heraldry of almost all countries 16. It is believed that they were adopted as badges of those going to the Holy Land and can be found in the arms of many a crusading family. Hence Wade’s suggested association of the scallop with those that “complete long journeys to far countries” 17.