The three main devices (symbols) in the Bruton blazon are the chevron, fess and wolf. The three main tinctures (colors) are gules, azure and argent .
Red in heraldry is given the name Gules, sometimes said to be the “martyr’s colour”1. The colour is also associated with Mars, the red planet, and the zodiacal sign Aries 2. Later heralds of a more poetical nature would sometimes refer to the colour as ruby, after the precious stone.3.
Azure is the heraldic colour blue, usually quite a deep, dark shade of the colour (there is a lighter blue that sometimes occurs, known as celestial azure). If colour printing is not available then it can be represented by closely spaced horizontal lines in a scheme known as “hatching” 4. The word is thought to originate from the Arabic lazura and it represents the colour of the eastern sky. It is also said to be the colour associated by the Catholic Church with the Virgin Mary and hence of particular significance 5.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 6. In a sketch or drawing it is represented by plain, unmarked paper 7.
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 8, or additional cross-pieces used to strengthen the shield and painted a different colour.9. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 10, possibly becuase of its resemblance to the roof truss of a house.
The fesse (also found as fess) is one of the major ordinaries to found in heraldry, being a bold, broad, horizontal band across the centre of the shield. It may originally have arisen from the planks of which a wooden shield can be constructed, the centremost plank being painted a different colour 11. It is instantly recognisable as a symbol, for example the arms of COLEVILLE granted during the reign of Hery III are simply or, a fesse gules. With this clear association with the construction of the shield itself, Wade believes that the fesse can be taken to be associated with the military, as a “girdle of honour”.
The wolf was the symbol of Rome long before the advent of heraldry, and before that was sacred to the ancient Egyptians. 12 In heraldry it is probably more often just as head than the whole animal, but when whole it can be in many different poses. 13 It is found from the earliest instances of arms, but quite often due to a derivative of its French name, loup sharing the initial sound of many family names like LOWE and LOVATT.