The two main devices (symbols) in the Cherleton blazon are the lion rampant and swan. The two main tinctures (colors) are gules and or.
Gules, the heraldic colour red is very popular, sometimes said to represent “Military Fortitude and Magnanimity”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. It is usually abbreviated as gu and in the days before colour printing was shown in a system known as hatching by vertical lines 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P52. Although it may look like a French word it is normally pronounced with a hard “g” and may be derived either from the Latin gula (throat) or Arabic gule (rose).3A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P154
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.4Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 27. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 5A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P85. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.6Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53.
There can be no animal more clearly associated with Heraldry than the lion, majestic King of the Beasts. Originally it appeared only in one pose, erect, on one paw, with the others raised 7Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 64 but such was the popularity of this figure, and the need to distinguish arms from each other, that it soon came to be shown in an enormous range of forms 8Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P136-141. The lion rampant is an example of these modified form, and any family would be proud to have such a noble creature displayed on their arms. Rampant is the default attitude of the lion, raised on its hind legs, facing to the dexter and with front paws extended in a fearsome and powerful pose.
Wade suggests that the appearance of a swan in a coat of arms is perhaps an indication of a musical person, or a “ lover of poetry and harmony”. 9The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P78 It is generally shown in a lifelike aspect and colouring, although it may be leaked and legged with other colours. 10A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Swan. It is a popular charge, both on the shield itself and impress, sometimes sitting and sometimes rising as if about to take off in flight. 11A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P245