The three main devices (symbols) in the Coles blazon are the leopard’s face, chevron and bezant. The three main tinctures (colors) are gules, or and argent .
The bold red colour on a heraldic shield is known as gules. It has a long history within heraldry, it is known that one of those who besieged the scottish castle of Carlaverock in 1300 was the French knight Euremions de la Brette who had as his arms a simple red shield.1. The word gules is thought to come from the Arabic gule, or “red rose” 2. Later writers associated it with the precious stone ruby and the metal iron 3, perhaps because of the red glow of iron in the heat of the blacksmith’s forge.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.4. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 5. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.6.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 7. In a sketch or drawing it is represented by plain, unmarked paper 8.
The leopard’s face (sometimes, incorrectly referred to as a leopard’s head occurs very frequently in heraldry 9. Early heraldic artists tended to treat lions and leopards as the same animal, but during the development of British Heraldry the heads of the two creatures have adopted separate, and more realistic forms. Wade would have us associate leopards with warriors, especially those who overcome ”hazardous things by force and courage” 10
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 11, or additional cross-pieces used to strengthen the shield and painted a different colour.12. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 13, possibly becuase of its resemblance to the roof truss of a house.
For easy recognition of the items on a coat of arms, and hence the quick identification of the owner, bold simple shapes are best. Hence, simple geometric shapes are often used for this purpose 14xz`, and the bezant Is a typical example of this, and in British Heraldry always takes the tincture or. It shares the same root as the name Byzantium, being associated with the gold coin of that city and indeed, in some heraldic traditions is represented as a coin-like disk in perspective. Wade suggests that the use of this device refers to ” one who had been found worthy of trust and treasure.” 15