The four main devices (symbols) in the Dane blazon are the serpent, hind, chevron and fleur-de-lis. The three main tinctures (colors) are gules, or and sable .
The bold red colour on a heraldic shield is known as gules. It has a long history within heraldry, it is known that one of those who besieged the scottish castle of Carlaverock in 1300 was the French knight Euremions de la Brette who had as his arms a simple red shield.1. The word gules is thought to come from the Arabic gule, or “red rose” 2. Later writers associated it with the precious stone ruby and the metal iron 3, perhaps because of the red glow of iron in the heat of the blacksmith’s forge.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.4. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 5. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.6.
Sable, the deep black so often found in Heraldry is believed to named from an animal of the marten family know in the middle ages as a Sabellinœ and noted for its very black fur 7. In engravings, when colors cannot be shown it is represented as closely spaced horizontal and vertical lines, and appropriately is thus the darkest form of hatching, as this method is known 8. Although it may seem a sombre tone, and does indeed sometimes denote grief, it is more commonly said to represent Constancy 9.
In the mediaeval period there was no real percieved difference between real and mythical animals, after all, much of the world remained unknown and who was to say what strange and magical creatures existed in distant lands? As heraldry developed a whole menagerie of imagined creatures 10 came into being, and their various representations became more or less standardised in form and appearance. The serpent Is a typical example of a mythical creature, as real to a person of the middle ages as dogs, cats and elephants are to us today.
Many different forms of the deer, hart, roe-buck and other appear in rolls of arms, though often of similar appearance. The precise choice of animal possibly being a reference to the family name. 11 If there is any symbology intended it is probably that of enjoyment of the hunt, deer in all its form being a popular prey. 12
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 13, or additional cross-pieces used to strengthen the shield and painted a different colour.14. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 15, possibly becuase of its resemblance to the roof truss of a house.