The two main devices (symbols) in the Danford blazon are the bendy and chief. The three main tinctures (colors) are azure, or and gules .
Azure is the heraldic colour blue, usually quite a deep, dark shade of the colour (there is a lighter blue that sometimes occurs, known as celestial azure). If colour printing is not available then it can be represented by closely spaced horizontal lines in a scheme known as “hatching” 1Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 26. The word is thought to originate from the Arabic lazura and it represents the colour of the eastern sky. It is also said to be the colour associated by the Catholic Church with the Virgin Mary and hence of particular significance 2The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P150.
The bright yellow colour frequently found in coats of arms is known to heralds as Or, or sometimes simply as Gold.3Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 27. Along with, argent, or silver it forms the two “metals” of heraldry – one of the guidelines of heraldic design is that silver objects should not be placed upon gold fields and vice versa 4A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P85. The yellow colour is often associated with the Sun, and the zodiacal sign of Leo.5Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53.
The bold red colour on a heraldic shield is known as gules. It has a long history within heraldry, it is known that one of those who besieged the scottish castle of Carlaverock in 1300 was the French knight Euremions de la Brette who had as his arms a simple red shield.6The Siege of Carlaverock, N. Harris, Nichols & Son, London, 1828, P180. The word gules is thought to come from the Arabic gule, or “red rose” 7Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 313. Later writers associated it with the precious stone ruby and the metal iron 8Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53, perhaps because of the red glow of iron in the heat of the blacksmith’s forge.
Knowing that the bend is a diagonal stripe of colour, we can easily conclude that bendy is the variant whereby the whole of the shield is covered with diagonal stripes of alternating colours, usually around 4 or 5 of each colour. 9A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Bend We should not assign any particular significance to the choice of this pattern, but rather more to the colours they are composed of.
The chief is an area across the top of the field 10Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 40. It appears in many different forms and can itself be charged with other charges and ordinaries, 11A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1894, Entry:Chief, being treated almost as if it were a completely separate area. In its simplest form it can be clearly identified. Early examples include the award by Henry III of England to the knight Robert de MORTEYN BRETON of Ermine, a chief gules.