The two main devices (symbols) in the Goring blazon are the annulet and chevron. The two main tinctures (colors) are argent and gules.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 1Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 2A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
The bold red colour on a heraldic shield is known as gules. It has a long history within heraldry, it is known that one of those who besieged the scottish castle of Carlaverock in 1300 was the French knight Euremions de la Brette who had as his arms a simple red shield.3The Siege of Carlaverock, N. Harris, Nichols & Son, London, 1828, P180. The word gules is thought to come from the Arabic gule, or “red rose” 4Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 313. Later writers associated it with the precious stone ruby and the metal iron 5Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53, perhaps because of the red glow of iron in the heat of the blacksmith’s forge.
For easy recognition of the items on a coat of arms, and hence the quick identification of the owner, bold simple shapes are best. Hence, simple geometric shapes are often used for this purpose 6A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P146xz`, and the annulet is a good example, being a circular ring of any colour. They also appear interlaced or one within the other, both of which are very pleasing additions. Wade believes that these were one of the symbols of ancient pilgrims. 7The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P19
The chevron is one the major shapes used upon a shield, known as ordinaries. The inverted ‘V’ of the chevron is perhaps thought to have originated to represent a military scarf folded on the shield 8A Display of Heraldry, J. Guillim, Blome, London, 1679, (various), or additional cross-pieces used to strengthen the shield and painted a different colour.9The Pursuivant of Arms, J. R. Planche, Hardwicke, London 1859. It has also acquired the meaning of “Protection… granted… to one who has achieved some notable enterprise” 10The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P45, possibly becuase of its resemblance to the roof truss of a house.