The main device (symbol) in the Sandcroft blazon is the cross formee. The two main tinctures (colors) are gules and argent.
Red in heraldry is given the name Gules, sometimes said to be the “martyr’s colour”1The Symbolisms of Heraldry, W. Cecil Wade, George Redway, London, 1898 P36. The colour is also associated with Mars, the red planet, and the zodiacal sign Aries 2Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. Later heralds of a more poetical nature would sometimes refer to the colour as ruby, after the precious stone.3A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P77.
Argent is the heraldic metal Silver and is usually shown as very pure white. It is also known more poetically as pearl, moon (or luna) 4Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P53. In a sketch or drawing it is represented by plain, unmarked paper 5A Glossary of Terms used in British Heraldry, J.H. Parker, Oxford, 1847, P11.
No other symbol appearing in heraldry is subject to as much variation as the cross 6Boutell’s Heraldry, J.P. Brooke-Little, Warne, (revised Edition) London 1970, P 47. Mediaeval Europe was a deeply religious and Christian and many of the nobility wanted to show their devotion by adopting the symbol of the cross as part of the arms. Since no two arms could be identical there arose many variants of the cross, typically involving patterning along the edges 7Understanding Signs & Symbols – Heraldry, S. Oliver & G. Croton, Quantum, London, 2013, P67, or fanciful, decorative endings to the arms of the cross 8A Complete Guide to Heraldry, A.C. Fox-Davies, Bonanza (re-print of 1909 Edition), New York, 1978, P128. The cross formee is typical of these, (also known as a cross pattee) it has arms which broaden out in smooth curves towards the ends.